As long as there are fish to be found, there will be people of all ages trying to get them on a hook. A combination of art, science, and animal psychology has gone into creating lures that will appeal ...

A big part of recreational fishing involves switching from one lure to another, if the fish aren't biting. The Switchblade Fishing Lure is designed to simplify that process, with one central lure body ...

The first of its kind Switchblade lure launches today, giving anglers the ability to switch it up and adapt the lure’s color in seconds, with no downtime and no retying. Allowing anglers more time in ...

Jet and bullet-style lures work well for a wide variety of game fish, and for several reasons. Because they tend to track in a straight line, they are easy for a marauding billfish or tuna to find ...

A hard-fighting, incredible-looking fish that will have you experiencing some of the best coastlines in the UK, bass fishing ...