At IAB's gaming ads-focused Playfronts, Discord's Senior Vice President of Product Peter Sellis shared new insights about the company's first year of the rewards-earning Quest ads format. According to ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Xbox Game Pass will have a new, higher price for the game subscription service starting Nov. 4. With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for ...

Sony has a long history of bizarre marketing for PlayStation, with some of the most memorable being David Lynch’s nightmarish PS2 commercials. The latest PlayStation ad campaign leans on the slogan ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a leader in CTV and cross-screen advertising, today unveiled findings from its latest report, “The Connected Gamer" highlighting U.S. gamer ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

AppLovin beat Q2 expectations with $1.26B in revenue (+77% YoY) and a 20% EPS beat, proving its powerful execution and continued market dominance. The company's core gaming ads business provides a ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

BUFFALO, N.Y. — Seneca Resorts and Casinos is warning consumers about fraudulent online ads promoting a mobile gaming app that uses the company’s logos and images. Officials said the ads are ...