In the mid-'90s, email experts strongly urged, for varied reasons, against using HTML formatting in email marketing messages. But those reasons have largely been made anachronistic by today's ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...