This is where a small, unassuming piece of technology is making a massive impact: Bluetooth beacon. While the term might sound highly technical, these devices are quietly becoming the invisible ...
Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...
When Apple debuted the iBeacon technology three years ago in iOS, Bluetooth beacons showed a lot of potential. Today, little of that potential seems to have become reality, despite all the tests by ...
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