Brands that thrive in this environment are those with a clear purpose, compelling stories, ethical practices, and transparent communication. The focus has shifted from what brands want to say to what ...

Lafco, the luxury home fragrance company, took the opposite approach. After 33 years without outside capital, their candles ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

The line caught the attention of an L.A. showroom, bringing in $250,000 in sales, and then Neiman Marcus and Barneys Co-Op began carrying her line. Mandy Moore wore one of her dresses to the 2004 ...

In today’s crowded marketplace, establishing a strong personal brand is crucial for entrepreneurs and business leaders. One powerful way to elevate your brand and position yourself as an authority in ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees?

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...