Such has been the rapidity of its rise in popularity and importance, it’s easy to forget that content marketing has only recently become such a force in marketing. We adapt so quickly that our minds ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience ⎯ and, ultimately, ...

We previously looked at how you could use ChatGPT for marketing, in this guide we will look at how you can use Google Bard to create a marketing plan. Google Bard is a powerful AI tool that can be ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

SEO can improve your website ranking, and PPC advertising can boost your brand sales, but it's your content marketing that can touch the heartstrings of your target audience. If client loyalty is what ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...