MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...
For most of the last decade, video advertising in India was organised around formats. Television was where brands went for reach and legitimacy. Digital video promised targeting and measurability.
Third-party cookies are disappearing. Here’s how the shift to a privacy-first internet could impact digital advertising and small businesses in India.
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From Ranji Trophy to India's Adman: Piyush Pandey was a cricketer before revolutionising advertising
NEW DELHI: India woke up to shocking news on Friday, October 24, as Piyush Pandey, widely regarded as ‘India’s Adman,’ passed away at the age of 70. While Pandey’s legendary status in Indian ...
A decision by the High Court of Delhi has confirmed that the denigration of another brand in comparative advertising crosses the line, say Ranjan Narula and Daleep Kumar of RNA, Technology and IP ...
Ranjan Narula and Shakti Priyan Nair of RNA, Technology and IP Attorneys examine how Indian law and recent court rulings have shaped comparative advertising and trademark disparagement in an ...
Antitrust authorities in India have conducted raids at the offices of multiple international advertising agencies on allegations of price collusion, people with direct knowledge of the matter told ...
The mandate (both mainline as well as digital) spans BKT’s tyre business in India, covering both its established Off-Highway ...
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