After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. As you might expect after ...
Robert Cialdini published a paper called “Basking in reflected glory” early in his career (Cialdini, Borden, Thorne, Walker, Freeman, and Sloan, 1976). The findings showed that students at ...
Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues and profits. You can read the greatest business book ...
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