Seesawing tariffs and turbulent financial markets are playing out on social media feeds, affecting the multibillion-dollar ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

The impact of social media on beauty standards has been both complex and transformative. While it’s brought its share of challenges, it has undeniably made the world of beauty more inclusive ...

Influencer pricing isn’t one-size-fits-all. Various factors impact the cost of a partnership, making it essential for brands to understand what drives influencer rates. There are 12 aspects to ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

In 2023, The Washington Post revealed that the food industry paid dozens of dietitians, many of whom are also influencers, to post promotional videos on Instagram and TikTok. These videos encouraged ...

The homegrown home influencer who comes with a built-in audience is every furniture or décor business’s advertising dream — and they can charge brands upward of $10,000 for a single video.

Sponsored by MCI Influencer marketing may seem like a strategy reserved for mega-brands that partner with content creators with millions of followers, but it can be a surprisingly accessible way to ...