Your typical jewelry ad has to elevate a murky quarter carat gem into a Captain Planet-esque omniforce of nature. That rock is simultaneously a sparking flint to relight the fires between your loins, ...

Federal officials are cracking down on jewelers who may be guilty of false advertising. The Federal Trade Commission sent official warnings to eight online jewelry companies. The companies advertise ...

Alex Kosene wasn’t thinking about making a television commercial when he wandered into Reis-Nichols Jewelers about a year ago. He just wanted someone to fix his watch. At the time, Reis-Nichols had no ...

Zales aired a jewelry ad to promote its diamond rings this holiday season, featuring people of all ages looking at each other lovingly, wearing shiny symbols of their undying devotion in a montage ...

Phones are littered with flowers, chocolates and jewelry ads targeted to celebrate love on Valentine’s Day just weeks after advertisers spent months reaching out to consumers during the holiday season ...