While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years ...

With quizzes, live video consultations, application tutorials and packaging tailored to the individual customer, Color&Co is taking personalization to a new level. Parent company L'Oréal has ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

Today, hair color is no longer simply a matter of style; it is an expression of individuality. Across India, women are increasingly drawn to brown-based shades that feel natural, refined and ...