Kids don’t play with one big thing.” The line landed like a provocation this week and threatens to reshape what families buy ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego ...

Lego discontinued Mindstorms at the end of 2022. Here's what replaced it: a custom chip smaller than a pencil eraser inside a standard-sized 2-by-4 brick. The SMART Brick houses an LED array, ...

Legos you can wear on your feet are coming soon. And fans aren't sure how to feel.

A new store in Fairlawn is bringing the joy of Lego to Greater Akron, offering new and used sets, bulk bricks and unique ...

Lego and Crocs have joined forces to create oversized Lego-shaped shoes. Are they as ridiculous as they sound? We sent our most podophilic writer to find out ...

Star Wars fans and LEGO builders have a new reason to get excited: the LEGO Star Wars Grogu (Mandalorian Apprentice) set is ...

The car that swept the 2025 constructors' and drivers' championships is now available as a 1675-piece Technic model for adult ...

The Metropolitan Museum of Art's latest brand collaboration is a Claude Monet Lego set featuring his famed Japanese bridge ...