Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

LinkedIn has launched Qualified Leads Optimization to help companies focus on leads that are more likely to become paying customers. This feature within Campaign Manager is enabled by LinkedIn ...

Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign ...