A U.K. radio advertisement for Listerine stating that "brushing alone isn't enough" has been banned by the Advertising Standards Authority (ASA) following a complaint that the claim was misleading ...

Add Yahoo as a preferred source to see more of our stories on Google. Cynthia Erivo won’t warm up her vocal cords without a Listerine mouthwash rinse first. The 38-year-old award-winning actor and ...

Remember those old TV commercials for Listerine mouthwash that declared, "It's clinically proven: A quick, easy rinse with Listerine Antiseptic twice a day is actually as effective as floss"? Since ...

Listerine is enlisting Twitch streamers to make music based on the sounds of its mouthwash products, per details shared with Marketing Dive. The social-first effort spans four streams on the ...

Listerine’s new “ “Wash Your Mouth” campaign aims to reframe mouthwash as a daily hygiene essential — not just a breath fix. To make the point, the Kenvue-owned brand tapped Tony-winner Cynthia Erivo ...

Cynthia Erivo won't warm up her vocal cords without a Listerine mouthwash rinse first. The 38-year-old award-winning actor and Broadway star has officially partnered with the oral hygiene company as ...