Even smart brands with strong marketing partners sometimes struggle with the complexities of location data. It’s an obstacle that can discourage advertisers from leveraging the most effective ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

The reopening of the U.S. economy is bringing more people out of their homes, reviving interest in location-based mobile marketing. As pandemic restrictions are lifted and more people are vaccinated, ...

The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement.

In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print. You create a piece of advertising content and you ...