A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

Despite Audi being synonymous with Quattro, the German automaker's famous four-ring logo is entirely unrelated to its all-wheel-drive system and predates Quattro's introduction by 48 years. The four ...

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

Kawasaki replaced its stylized “K” logo with the River Mark in 2021, a symbol tied to the company’s heritage and future sustainability goals.

The Louisville Bats unveiled a new secondary logo that honors the team's 25th season playing at Louisville Slugger Field. The new logo features subtle references to Louisville and Kentucky. The team's ...

As one would expect for a gracefully aging institution, the aesthetic of Willamette Week has evolved over the years—broadsheet to tabloid, new designs to fit the decades. Along the way, the logo, or ...

Cracker Barrel will keep its old logo used since 1977, the company announced Tuesday, after customers caused an online uproar about the restaurant's new text-only logo last week. "We thank our guests ...

In a giant parking lot, few emblems hit harder than Ford's blue oval. It's more than a badge bolted to the grille of a Fusion — it really is rolling Americana. A piece of industrial propaganda with a ...