A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

A car company's badge is one of the most important decisions it'll make. Manufacturers like Audi, with its four rings, or Mercedes, have kept their badge designs for decades as a point of tradition ...

For fans of the Japanese auto manufacturer, Honda is a ubiquitous brand that means craftsmanship, consistency, and reliability. With over 75 years of history under its belt, Honda has come a long way ...

Every time Ben publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from Business ...

Discover the history of Case’s iconic eagle and globe logo. Learn how J.I. Case turned .....into a lasting symbol of agricultural innovation.