The new softline deals include a new clothing range in Morrisons, as well as several existing licensees extending their commitment to the brand by adding additional categories. Magic Light Pictures ...

Magic Light Pictures has expanded the licensing program for its brand The Gruffalo and Friends with new softline deals and renewals in the U.K. Character World Brands, an existing licensee, has taken ...

The new ranges include backpacks from Brands International for Next, and lunch bags and water bottles from DMC for John Lewis, along with other consumer products from a range of other licensees. As ...

Magic Light Pictures and Mookie Toys have teamed up for a range of wooden toys featuring The Gruffalo and Friends. “We’re delighted to be partnering with Magic Light to introduce a new collection of ...

Magic Light Pictures doesn’t just turn out animated fare — but don’t tell that to the ardent supporters of such films as “Chico & Rita,” and “The Gruffalo.” The studio’s first animated feature, 2011’s ...