Fold's new report finds B2B marketing is a priority and $1 million budget is the minimum required to support modern marketing programs.

STAMFORD, Conn.--(BUSINESS WIRE)-- Marketing budgets have climbed to 9.5% of total company revenue in 2022, an increase from 6.4% in 2021, according to Gartner, Inc. While marketing budgets are ...

Virtually every marketer has experienced scrutiny about their marketing spend at one point or another, and this scrutiny will likely only intensify as we head into 2024. For the last year or so, ...

Many of us approach our B2B marketing budgets with a combination of regret, hope and fear. We regret past budget choices, so we vow to make different ones. We hope to maximize our budget this time ...

Master your marketing budget in 2024 with these expert tips. Managing your business’s budget can be a delicate balancing act, like a juggling circus performer. One ball may be your expenses on the ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Despite a stubbornly challenging economic ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

Monzo, a UK-based bank, increased its marketing spend 77 percent in 2025 and surpassed £1 billion in revenue, a first for ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

When it comes to allocating your marketing budget, it’s important to consider the various channels available and how they can be used to reach your target audience. Here are some tips for how to split ...