Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

The latest instalment of Meat and Livestock Australia’s iconic lamb ad tackles the news that Australia has slipped to 11th on ...

The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

Australia is in crisis. For the first time, the country has fallen out of the Top 10 Happiest Countries List and Lambassador ...

Meat & Livestock Australia (MLA) has expressed its disappointment on behalf of Australia's red meat industry following the ...

In a cheeky film from Droga 5 ANZ and director Dave Wood , ‘Lambassador’ Sam Kekovich gets his staff to highlight Aus's ...

The annual campaign, which first launched in 2005, has become a highly anticipated event in the national calendar. This year’s campaign pokes fun at the many behaviours deemed “Un-Australian” by ...

Well, here's the big annual ad from Meat & Livestock Australia (MLA), which is for some reason a highly anticipated event in the industry, at least for some people. The ad has sometimes been amusing, ...

CANBERRA (Reuters) -An Australian livestock industry body said on Tuesday it had abandoned its goal to make the sector, a significant emitter of planet-warming methane, carbon neutral by 2030 but that ...