Now, with Formula 1 at the center of the global sports and entertainment conversation, the brand is leaning deeper into its motorsport heritage to reach new fans, especially as the sport continues to ...

Formula 1 collectors have a rare opportunity to bid on a historic racecar driven by two of the 20th century’s greatest drivers. RM Sotheby’s accepts registration from parties wishing to bid on the ...

When you see a Mercedes-Benz S-Class with the AMG badge on the back, that means it's a special, more powerful vehicle. The newest gets its impressive power from a new source: a hybrid system. "Very ...

Yes, the technology transfer from racetrack to road is real and becoming more important in the EV era. “Racing improves the breed.” There was a time when this old automotive aphorism indeed rang true.

The marketing and technological platform the sport offers is increasingly important in the face of Chinese competition ...

One of the most iconic Formula 1 cars ever built is making its way to auction, and with an estimated price tag surpassing €50 million (~$52 million), it casts even the most coveted modern F1 cars, ...

Mercedes is back in a big way not just on the track, but on the balance sheet. After a competitive resurgence in 2023 that saw them finish second in the Constructors’ Championship, the Mercedes ...

Michael Frank has been writing and editing car and motorcycle coverage for the past two decades. His outlets have included Forbes, Coolhunting, The Wall Street Journal, Car & Driver, Road & Track, The ...

Mercedes will be sponsored by PepsiCO for 2026 with the company sponsorship an F1 team for the first time since Jordan in 1991.

Toto Wolff has sold part of his one-third stake in Mercedes F1 to American billionaire George Kurtz for a deal estimated to be worth about £230m. The Austrian, who is in Las Vegas for this week’s ...

Here's a litte riddle for you: what has six wheels and an Formula One-grade rear wing? Well, the answer could be related to the famous Tyrrell P34 F1 racer, but that wouldn't be entertaining enough ...

History is priceless only if no one can afford it or it's not for sale. The first publicly-available 1954 Mercedes-Benz W196 R Stromlinienwagen sold for $53.9 million at auction on Saturday after ...