Type in a command and watch Ghostface dance, cry, or glitch out in a nostalgia-fueled stunt that revives Burger King's ...

Add Yahoo as a preferred source to see more of our stories on Google. The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign ...

Hollywood is a town of public relations. While moviemaking drives the industry, marketing those films (and their stars) is just as important to the bottom line. Steven Spielberg changed Hollywood ...

From custom Crocs to a special Prada line to gay pride parade floats, Greta Gerwig's 'Barbie' movie has attracted more than 100 promotional partners and generated countless headlines. By Pamela ...

The world's biggest brands - and not just fashion - wanted in on the reunion, resulting in partnerships whose contributions are valued at $250 million.

But no, this wasn't the work of some bizarre stranger on a love quest; it turns out the stunt was an interactive campaign for the upcoming horror movie, Obsession. Making expert use of traditional ...

Marketing campaigns for movies are meant to hype the arrival of an upcoming film, and keep that hype alive as long as possible (or, in the case of a movie like Morbius, try and lean on its meme ...

Instagram was one of the early clues that "Michael" was destined for blockbuster status. Nowadays, studios often secure a ...

Wicked has proved that 2023’s ‘Barbiemania’ was not a fluke, ushering in a new era of movie marketing focused on driving ...

Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like ...

November 1 marked the 23rd anniversary of the DVD release of Sam Raimi's Spider-Man. To celebrate this (very) belated birthday, let's travel back to a fascinating piece of history regarding the ...