Editor’s note: This story may contain spoilers for prying little eyes! For better or worse, parents around the world are welcoming Elf on the Shelf into their homes this month. But one California mom ...

Elf on the Shelf is a cultural phenomenon: How did it get started? Since 2005, the modern incarnation of Santa’s lovable little scout has enchanted a generation of children, spawned a multimedia ...

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

Scotty Claus is in town! He's my favorite Christmas tree rental elf. OK, he's the ONLY Christmas tree rental elf, but still, he's awesome. I met him three years ago at the Santa Monica Farmer's Market ...