Every year, players booting up the newest sports games are greeted with some of the biggest music at the time of the game's release. However, the combination of a set soundtrack and the speed at which ...

Few game genres lead players to spend more time on menu screens than sports games. The menus are where a lot of people have the most fun as they reconstruct rosters, create custom players, or create ...

"Basketball and music are so intertwined and have become an integral part of our game," said Alfie Brody, Vice President of Global Marketing for NBA 2K. "NBA 2K has become a global platform for music ...

A Beats Pack is being integrated into the Producer Series. Alfie Brody continues, “This year, we are creating a dynamic soundtrack, complete with early access to unreleased tracks, new artists, and ...

2K today announced the third annual ‘2K Beats: The Search’ to discover new musical talent in partnership with SoundCloud, a next-generation music entertainment company. The global music search kicks ...

NBA 2K22 is the next installment of the premier NBA video game basketball simulation series. Featuring best-in-class visual presentation and player AI, historic teams, and a wide variety of hoops ...

Under the warm and inviting lights of Jukebox Studios in West London, D Double E—sporting a stylish, retro Chicago Bulls tracksuit—is preparing to get a first look at the latest edition of the NBA 2K ...

IDK is playing the rap game on his own terms. Born Jason Aaron Mills in London before migrating to the States as a child, IDK—which is the acronym for “Ignorantly Delivering Knowledge”—spent his early ...