The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...