Parle Products, the biscuits and confectionery company, has unveiled a new division called Parle Platina. With the new division that will comprise Parle’s range of premium products, the company aims ...

Biscuits and confectionery company Parle Products will continue with its bullish 360-degree marketing approach for its latest division Parle Platina and dedicate 50% of its marketing budget to the ...

Mumbai: With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue ...

Bengaluru: Biscuit maker Parle Products Pvt. Ltd has formed a new division called Parle Platina that will handle its premium products. While the company’s strength remains the popular or mass segment, ...

Mumbai: With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its revenue ...

In a bid to consolidate its premium range of products and improve brand recall, Parle Products on Friday announced the launch of their new division, Parle Platina. The new division will include ...

India-based snacks manufacturer Parle Products has created a sub-brand, Platina, for its “premium”, modern and more internationally-oriented products. The shift has come as Parle is planning to stress ...

Biscuits and confectionery company Parle Products expects Parle Platina, a division that it recently set up for its premium products, to contribute nearly 25 per cent to its overall revenues by the ...

New Delhi, Apr 30 (PTI) Parle Products is aiming to grab half of the super premium biscuit market in one year with its Platina range, said a top company official. “We have around 40 per cent plus ...

For large parts of the world, Monaco conjures up images of actor turned princess Grace Kelly, the F1 Grand Prix, an elite vacation destination on the French Riviera, that makes even Cannes look a ...

Mumbai, May 7 () With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of its ...

Mumbai, May 7 (PTI) With an aim to create a distinctive identity for its premium products, biscuits and confectionery maker Parle has created a new division Parle Platina, and is eyeing a quarter of ...