This course is available on the BSc in Accounting and Finance, BSc in Econometrics and Mathematical Economics, BSc in Economics and Diploma in Accounting and Finance. This course is available with ...

Forbes contributors publish independent expert analyses and insights. I am the Kester and Brynes Professor at Columbia Business School and a Chazen Senior Scholar at the Jerome A. Chazen Institute for ...

Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

Performance and reward strategies are driven by the concept that employees are not inherently born with the desire to come to work and put in their maximum effort every day for no reason at all. Thus, ...

According to a recent study, only 27% of organizations have a measurement strategy in place to determine the success of their training efforts. Does this percentage surprise anyone? As a vendor hired ...

Explains the omega ratio and the omega function. Outlines what one can learn from it. Introduces a measure called “ultimate omega” that synthesizes the results of the omega function. In our anxiety to ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.