When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Burberry / YouTube Perfume ads are not like other ads. It is uniquely difficult to ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...

Eos taps into the 'Is it Cake?' phenomenon to upend fragrance advertising - Eos is bringing its irreverent, digitally native sensibility back to the Super Bowl-this time to prove that fragrance ...

Ever noticed a woman so smitten by how a man smells, that she leaves all her dignity behind, only to find herself in his bed, the morning after? That’s the stereotyped plot in almost every perfume ad ...

Eos builds on last year's Super Bowl debut while maintaining its 'challenger mindset.' ...