Podcast ad spending jumped 32% in Q4 2025 with video seeing the benefit, according to Magellan AI's analysis of 94,422 ...
Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...
Podcast audiences may be increasingly opting to watch podcasts instead of experiencing them through audio alone, but a new report finds that audio podcast ads still outperform their YouTube variants ...
SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. covered the podcast and audio industry for The ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lucia Moses Every time Lucia publishes a story, you’ll get an alert straight to your inbox!