Few business owners find themselves in a market where they are the only company selling a certain product or service. Competition is thick in most markets, so you need to differentiate yourself and ...

Competitive Business Strategies: Differentiation vs Cost Leadership. Here we look at the overall competitive strategies that firms use. There is a differentiation strategy that firms like Target use ...

A focused differentiation strategy combines elements of two of the three generic business strategies identified in the strategic framework of Michael Porter, management expert and author of ...