Another year, another 4/20. While the annual holiday on the cannabis calendar — once mostly commemorated in the form of on-campus smokeouts — has taken on a life of its own in the post-legalization ...

Pre-roll video advertising has become increasingly popular and its effectiveness has been compared to other types of advertising, such as banner ads. Pre-roll video advertising is now commonly found ...

What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out. Those (sometimes) skippable ads that precede YouTube videos may be a thorn in the ...

Get it right and you suddenly have a stronger, more sustainable business model. Invest in the wrong pre-roll machine, and you’re stuck with an expensive piece of junk that barely runs, compromising ...

There are over 300 hours of video uploaded to YouTube alone every minute, and there are over 30 million active users on the platform every single day. The massive popularity and engagement received by ...

Estelle Reale is Marketing Director, EMEA, at Sublime Skinz, a leading adtech company specializing in the distribution and optimization of Skinz-based advertising. The days of the pre-roll video ad ...