In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Researchers have found that including the words “artificial intelligence” in product marketing is a major turn-off for consumers, suggesting a growing backlash and disillusionment with the tech — and ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that ...