Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

A study conducted in China found that individuals with pronounced social anxiety tend to be less motivated to engage in ...

A recent experiment conducted in the Milan subway system suggests that the presence of a costumed superhero can significantly increase the willingness of commuters to help a stranger. The findings ...