From a cosy everyday fragrance to the viral Soft Pinch blush, Rare Beauty’s gift sets tick every box for thoughtful Christmas ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Rare Beauty has launched a contour line to complement its cult-favorite Soft Pinch Liquid Blushes. I tried the product and instantly became a fan. It's subtle and blends like a dream. It's also so ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

The actress and singer celebrated the launch of Rare Beauty's Soft Pinch Matte Bouncy Blush Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “A natural fit, Béis and Rare Beauty both share a commitment ...