In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

Rare Beauty’s tinted lip oil is lightweight, goes on smoothly, and dries within minutes, keeping your lips plumped, tinted, ...

Revamping your makeup routine for a new season sounds daunting—but it doesn't have to be. For some, this means swapping out ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. With so much makeup on the market, it’s rare to see a ...

As a makeup artist, I love products from Rare Beauty — but lately, I've been using a blush from ELF. The ELF Camo liquid blush has a buildable formula that gave my cheeks a natural-looking flush. In ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The one beauty trend I've never fully adopted is contour. Sure, I understand the appeal. Over the years, ...

Who's winning Sephora's blush business? Perhaps unsurprisingly, Selena Gomez's Rare Beauty - credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid formula - ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...