Rising rural inflation, slowing wage growth, and a deficient monsoon are dampening consumer demand in rural India, despite ...

A UN official highlights India's reliance on rain-fed agriculture as a key challenge for its rural economy, impacting food ...

Track how a 12% monsoon deficit, drought-hit states and weaker tractor sales may pressure rural demand without derailing ...

A study of more than 32,000 people living in Tamil Nadu, India, suggests scrub typhus infection may affect up to 10% of rural populations annually and is a leading yet under-recognized cause of ...

Marketing leaders, brand custodians and industry experts at the Rural Marketing Summit 2026, presented by Can Image, a rural ...

Two Snakes, One Dangerous Resemblance The common wolf snake, Lycodon aulicus, is found inside homes across peninsular India, ...

Based Water Quality Monitoring System for Rural India is an autonomous, low-cost early-warning solution designed to detect ...

For four decades, P Sainath has documented some of India’s most difficult histories, and somehow, has the spirit to keep ...

Growing consumption coupled with increasing smartphone adoption and the government's push to improve coverage in the country's hinterland means that telcos are finally waking up to the potential of ...

The increasing visibility of farmer distress towards the end of 2018 and the results from the recent state elections reveal the significance of the farmer vote. Looking at both the farmer protests and ...

A report by the associated Chamber of Commerce states that rural consumer market is estimated to grow at the rate of 40%, while urban market sector growth would be only 25%. By 2020, 66.3% of the ...

But supply constraints remain, making it unlikely that India will reach its target of vaccinating all adults by the end of 2021. Volunteers perform a street play during an awareness campaign for COVID ...