Hasbro is taking pre-orders for its $699 Optimus Prime bot, which can also be controlled via a smartphone and voice commands. Autobots roll out! Hasbro has finally done it—created an Optimus Prime toy ...

One constant within the Transformersfranchise is the frequent toys given to Optimus Prime, as well as the many repaints of these action figures. Now, a retro-themed collectible is getting such a ...

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Robosen's pricey Elite Optimus Prime reacts to your voice or phone to transform all by itself. I've been writing about technology since 1992. My focus is special projects; I've run PCMag's ...

Optimus Prime has had many appearances over the year, one of his most iconic is his Transformers look from the 80s. This time we are getting a look at his Transformers IDW comic appearance. With Flame ...

In honor of the 20th anniversary of the PlayStation brand and 30th anniversary of Transformers, Japanese toy company Takara Tomy will release an Optimus Prime toy which transforms into the original ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...