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Ryan Reynolds’ Ad Firm Fights Through Market Volatility Aiming for $187 Million in IPO

Maximum Effort is not just a clever name—it has been the pulse of Ryan Reynolds’s second act. What started with self-aware ad stunts turned into full-blown brand magic, from Aviation Gin to Mint ...
Cinema Blend

The Real Reason Ryan Reynolds Recruited Gwyneth Paltrow To Film Ad Nodding At The Viral Coldplay Kiss Cam Scandal

Ryan Reynolds is widely known for headlining films like Deadpool, The Proposal and The Adam Project as an actor, yet he has also emerged as a skilled marketer. With that, he’s become quite savvy when ...
The Hollywood Reporter

Ryan Reynolds Co-Stars With a Real Tilly Norwood in New Mint Mobile Ad

Reynolds and Norwood star in the spot, which launches Mint Mobile's Minternet home internet offering. By Alex Weprin Senior Editor No, not the AI-generated Tilly Norwood, the real Tilly Norwood, an ...
Deadline.com

Ryan Reynolds Stars With Non-AI-Generated Actress Tilly Norwood In Mint Mobile Ad

Ryan Reynolds is sharing the spotlight with the real Tilly Norwood in a new Mint Mobile ad. Tilly Norwood caused rumblings around Hollywood when the talent agents were looking for representation for ...