In 2023, cold emailing is still the best B2B sales channel - as long as you know how to approach it properly. Cold emailing, a commonly used subset of email marketing campaigns, is the practice of ...

B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, just 20% said they’d prefer returning to traditional sales models. Before 2020, B2B sales of ...

Data reveals eight in ten (83%) decision-makers complete their research via peer communities and self-directed search before ever engaging with a sales team SAN MATEO, Calif.

A measure of successful transformations is having total control of your brand, its digital representation and by extension, your branded product communication. You need to be able to disseminate and ...

Research giant Gartner projects that 80% of B2B sales interactions between suppliers and buyers will occur through digital channels by 2025. The research adds that buying behaviors within B2B have ...

Global digital services leader TP (ex-Teleperformance) announced today it was named a Leader in both B2B sales and B2C sales in Everest Group’s 2025 Sales Services PEAK Matrix® Assessment.

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

For years, B2B marketers have chased a familiar formula: more leads equal more opportunities. Build the list, blast the ...

In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...

In my last blog I looked at the five reasons why channel sales incentives programmes fail to deliver results. Having looked at the bad and the ugly, I want to focus on what good lucks like in this ...

Today’s B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires.

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...