Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Scale Social AI helps franchises and multi-location brands harness customer-generated content for local marketing. Founded in 2025 and based in Durham, NC, the company's platform has generated over ...