A Boston Globe article critical of social marketing — charity efforts to advertise and sell mosquito nets and other health products — is being questioned by a leading advocate of the practice on his ...

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a powerful way to attract new customers.

Opinions expressed by Entrepreneur contributors are their own. Once a week we hear the same question: what should I look for when hiring a social media marketer? It’s an important question and one ...

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

PITTSBURGH — The popular and often viral video-producing TikTok account run by East Liberty-based Duolingo Inc. continues to land the company dividends beyond the reaches of the social media platform ...

Social media and marketing have deep ties nowadays, so deep that a recent Social Media Examiner survey found that 97 percent of marketers participate in social media marketing, up from 94 percent last ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...

Transform Your HVAC Business with Strategic Digital Marketing Washington, United States - February 23, 2026 / RS ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...