Just weeks after launching its first-ever digital rewards program centered around the SONIC App to appeal to tech-savvy ...

SONIC Drive-In is offering a new $7 Big Deal Meal and refreshed $1.99 Menu to provide customers with affordable dining ...

Sonic Drive-In is evolving. The brand, which was purchased by Inspire Brands, Inc. at the end of 2018, has tweaked its logo and tagline and will begin rolling out a new campaign later this month. For ...

Sonic Drive-In said Monday it will be launching a value menu — joining rivals McDonald’s, Burger King and Taco Bell in an industrywide bid to lure back inflation-battered customers. The 71-year-old ...

We know the restaurant brands that are driving the most mobile app usage based on a recently released study from Ipsos. We know that these apps are preferred because they allow customers to save time, ...

Inspire Brands has turned up the innovation at Sonic Drive-In over recent months. In late February, it introduced a new advertising campaign and brand identity for the 3,500-unit chain, which Inspire ...

Sonic Drive-Ins unfurled a bundle of news on Tuesday afternoon, including a new look for all drive-ins going forward and a partnership with local craft brewery COOP Ale Works for a line of hard ...

Sonic's drive-in model thrived during the pandemic as competitors closed dining rooms. I visited a Henrietta, New York location to try out the drive-in service that was so successful. Sonic operates a ...