Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...

Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

Sony SAB, the Hindi general entertainment channel (GEC) from Sony Pictures Networks India, on Thursday announced a change in its brand and content strategy — from being a comedy channel to one that ...

Week 13 (March 24 - 30) of TAM 2013 has brought no change in the GRPs of the top three Hindi general entertainment channels – Star Plus, Zee TV and Colors. Sony and SAB have registered significant ...

Mobile TV network Yamgo has launched its 100 th channel after securing a worldwide distribution deal with media giant Sony. The launch of Sony SAB, a hugely successful Indian focused entertainment ...

Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable stories to the entire family, it aims to strengthen its emotional ...

This month, Sony SAB in India launches Itti Si Khushi, an adaptation of All3Media International’s Shameless. Produced by Rose Audio Visuals, Itti Si Khushi is set in Mumbai and follows the story of 21 ...

Television has long been the heartbeat of Indian households, bridging cultures, generations, and emotions with stories that ...

https://www.thehindubusinessline.com/companies/sony-sab-twitter-tie-up-to-create-create-minitv-series/article8471418.ece Copy Sony SAB has got into a partnership with ...

Sony Entertainment-owned Sab TV is all set to begin its second stint as a full-fledged comedy channel after dabbling with various genres of programming. To begin with, the channel has launched four ...