The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

Frosty opinions are starting to thaw.

The Super Bowl logo conspiracy strikes yet again. After last year's NFL finale deviated from the pattern, the Super Bowl 2025 fixture has resurrected the most outlandish theory in sports logo design.

Jef-A-Sun is the creator of Afr-letics, an African-centric clothing line that combines Black history and modern sports logo designs. The fashion line celebrates different ancestral figures like the ...

The Nike Swoosh is a logo legend. And while the Swoosh has stood as one of the world's most recognizable logos for nearly 50 years, Nike's mark on sportswear iconography offers one of the richest of ...

Don’t want to get too esoteric here, but let’s start with a little side note on the following so very serious and urgent matter. The idea that beauty is subject to opinion has been around in various ...