Luxury brands are bleeding customers as dupes take over. The ultra-rich are turning to new ways to signal wealth as luxury dupes, weight-loss drugs, and cosmetic procedures become more accessible to ...

Before influencers and verified badges, social status lived in tiny online flexes. Millennials still laugh about these early ...

I still remember clutching a Beanie Baby in each hand at the age of five, begging my parents to buy me just one more. While these trends may seem harmless at first glance, they reflect a deeper ...

Silvia Bellezza is an Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on status signaling in consumption. Whom do you hold in higher regard: Jimmy Carter ...

Did you ever meet someone who seemed to fall for almost any little trick in the book? In the world of status symbols, that seems to be the case all the time. Most of us average people tend to snap up ...

The ultra-rich are turning to new ways to signal wealth as luxury dupes, weight-loss drugs, and cosmetic procedures become more accessible to the general public. Now, new ways of flaunting wealth have ...