Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Scientists have studied human behavior change for decades, and there are hundreds of theoretical models designed to explain ...

In 1963, Arthur Staats published his first treatise on what would be a lifelong mission to develop a unified theory of psychology. His approach was to first argue that the various factions of ...

Leadership theories debate what makes a good leader. Over the years, many schools of thought have developed that give different explanations about where leaders come from and how they can be ...

The theory of planned behavior (TPB) has prominence as one of the most popular theories used in health promotion and health education, and is used in many other fields. In a recent review of the ...

Adherence is a very complex issue. Numerous theories have been developed and they must be integrated into any approach to solve our healthcare problems. Only Intelligent Engagement can incorporate a ...

One of the questions raised by evolutionary theory is how cooperative behavior, which benefits other members of a species at a cost to the individual, came to exist. If only the fittest survive, genes ...