Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

The first official Transformers Energon Universe action figure depicts Optimus Prime going on the offensive in the vein of the Skybound comic books.

The newly-revealed Transformers Timelines figures reimagine Optimus Prime and Starscream as robots in disguise in the samurai ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

Auto-converting Optimus Prime toy. Hasbro As toys become more and more complex, it isn't a surprise the Transformers toys would eventually turn into robots themselves. Hasbro began producing ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...

Hasbro is taking pre-orders for its $699 Optimus Prime bot, which can also be controlled via a smartphone and voice commands. Autobots roll out! Hasbro has finally done it—created an Optimus Prime toy ...

Optimus Prime is back in a new Elite configuration. For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller ...

A toy company has designed its own self-transforming Optimus Prime. Set to arrive in September, Jada Toys’ Transformers Optimus Prime Converting R/C toy is able to transform from a 12-inch-long truck ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Joshua Kristian McCoy is a freelance writer and film critic from the United States. He is a lifelong film buff, a voting member of the Georgia Film Critics Association, a tournament-winning Smash Bros ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s ...