A major upcoming Transformers event will give fans the chance to own an exclusive Decepticon action figure that's truly a sight for sore eyes.

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...

If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ever?