If your website has a particularly long or complicated address but you need a shorter, "friendlier" URL to use in marketing materials, you may request a special URL that can be used to reach your site ...

If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your ...

While building a UTM URL, you sometimes find yourself wondering what should you use for utm_campaign, utm_source or any other UTM parameter. Sometimes it’s clear, but often you don’t know and just ...

You should be using UTM parameters to track your marketing efforts. If you already are, this list has 14 clever ways you can use them to track conversions. If you aren’t, this article will go over the ...

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search ...