We think Hugo Boss’ strong positioning, with almost 10% market share and high brand awareness in the premium menswear category, as well as relatively high share of distribution control (69% of ...

BERLIN — Presenting its financial results for 2021, Hugo Boss said its transformation is now well underway and that it was already reaping the benefits of its new strategy. “Every part of the business ...

Hugo Boss AG, while not pure luxury, is undervalued with a strong position in premium menswear, owning much of its production and distribution. Despite recent declines, Hugo Boss shows potential with ...

Boss previously stretched into different sub-brands (Boss Selection, Boss Orange, Boss Green, Hugo) to cater to different clothing occasions (formalwear versus casual) and different price ranges (Boss ...